Poppy & Bee – Graphic Design – Creative Artworker
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Tesco Point of Sale Brochure

TOK Brochure

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Tesco Point of Sale Brochure

The Tesco Point of Sale Brochure is produced weekly to help stores manage their aisles point of sale for the following weeks promotions. The brochure holds a great deal of information, giving the store directions on what point of sale they would receive that week, what needs to be removed, what is to stay up and what is changing altogether.

I gained extensive knowledge of store layout enabling me to set out and artwork the whole brochure. The brochure would vary from 36 to 132 pages with two brochures a week during the Christmas period. I worked closely with the product managers to ensure all directions for stores were correctly laid out and clear to follow. I created extensive page templates, style sheets and libraries to ensure consistency in layout across the weeks and to make sure we always hit the tight deadline. I would see the brochure through to production including managing the printers.

The Tesco Point of Sale brochure is a hugely complicated document, and it’s always good to know that it’s in safe hands with Jackie! She is reliable, extremely accurate and never misses the very rigid deadline.

KERRY OLDHAM
Design Head / Tesco